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Appario Docs

Plain-English explainers for the technical items that can appear in an Appario report.

Appario reports are written for merchants, not only developers. These docs explain the technical concepts behind common findings, what you can usually do yourself, when to involve platform support or a developer, and how to verify the fix.

  • ACP Manifest — What an ACP manifest is, why it matters, and what to send your developer or platform support.
  • AI Crawler Access — How robots.txt affects AI systems that read your store.
  • Image Alt Text — How image alt text supports accessibility and AI product understanding.
  • Product Data — A general guide to the product fields AI shopping systems need.
  • Product Descriptions — How product copy helps AI systems match products to shopper intent.
  • Product Feeds — Why product feeds matter for AI shopping systems.
  • Product Identifiers — What SKU, GTIN, MPN, barcode, and brand fields do for AI shopping readiness.
  • Product Schema — How Product schema helps AI shopping systems understand what you sell.
  • Seller Attribution — How AI systems understand who sells or fulfills a product.
  • Shipping Data — Why shipping cost, region, and delivery timing matter for AI shopping readiness.
  • Structured Data Consistency — Why visible product details and machine-readable product data need to match.
  • Trust Signals — The policy and contact signals AI systems use to judge store reliability.
  • UCP File — What a UCP file does and how to ask for help publishing it.
  • Variant Data — How size, color, material, and option data affect AI product recommendations.