What this is
Alt text is a short text description attached to an image. It helps screen readers, search systems, and other tools understand what an image shows.
Why it matters
Product images carry important information: color, style, bundle contents, angle, material, and use context. If alt text is missing, that context can be lost.
Can you fix it yourself?
Usually yes. Most commerce platforms let you edit image alt text in the product media area.
What good alt text looks like
Use concrete descriptions:
Black leather crossbody bag with gold buckleMen's navy running shoe side viewCeramic dinner plate set in matte white
Avoid keyword stuffing or vague text like image, product, or best shoes.
How to verify
Open a priority product in your store admin and confirm each important product image has useful alt text.