What this is
Product identifiers help systems distinguish one product from another. Common identifiers include brand, SKU, GTIN, barcode, MPN, and variant-specific IDs.
Why it matters
AI shopping systems compare many similar products. Identifiers help them avoid confusing two items that look alike.
Can you fix it yourself?
Usually yes if the information is available. Add brand, SKU, barcode or GTIN, MPN, and variant fields in your product admin. If your catalog comes from another system, the field mapping may need integration help.
Message to send
Please make sure our product identifiers are mapped into the store, product schema, and feed.
We need brand, SKU, barcode or GTIN where available, MPN where relevant, and variant-specific identifiers for products with options.
How to verify
Check a product in your admin, the live product page, and any product feed. The same identifiers should appear consistently.