What this is
Seller attribution identifies who sells, offers, or fulfills the product. For direct-to-consumer stores this is usually your own brand or company. For marketplaces it may be a third-party seller.
Why it matters
AI shopping systems need to know who stands behind the product before recommending it.
Can you fix it yourself?
Sometimes. Brand and seller information may live in product data, organization schema, marketplace settings, feeds, or theme templates.
Message to send
Please make seller attribution consistent across the product page, Product schema, Organization schema, and product feed.
The seller, brand, offeredBy, or soldBy fields should clearly identify the business responsible for the product.
How to verify
Check the visible product page, structured data, and product feed. The seller identity should be clear and consistent.