What this is
Trust signals are the pages and details that show a store is real and supportable: returns, refunds, privacy, terms, shipping policy, contact information, and customer support.
Why it matters
AI systems are cautious about recommending stores with unclear policies or missing contact details.
Can you fix it yourself?
Usually yes. Most platforms let you edit policy pages, footer links, and contact information.
What to check
- Return and refund policy
- Shipping policy
- Privacy policy
- Terms of service
- Contact page or support email
- Footer links to those pages
How to verify
Visit your storefront as a shopper and make sure these pages are easy to find without logging in.